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Best Selling Author TV Video

Monday, September 15, 2014

Meet the Authors Book Fair Guru Shares HowTos for Successful Book Fair Promotion

I love hosting blog guests who are real experts on the topic they are sharing. Who better than someone who has planned and run successful book fairs for several years running to tell you how to make it worth your while. And now is the time to make one of these fairs--especially Meet the Authors Book Fair--work for you. Inexpensively.
Successful Selling at Author Events

by

Valerie Allen
Author and Director of Meet the Authors Book Fair

People do business with people they know. This is why networking is essential for authors while at a book fairs, doing back-of-the-room sales, having a book launch, giving a book talk, or making a presentation.

Successful selling authors consistently engage in these activities during book events:
  1. Collect business cards for future contact and to create an email list.
  1. Give out business cards to every person with whom they speak.
  1. Stand, make eye contact when approached, and smile.
  1. Engage in conversation with a positive comment about the event, facility, food, etc.
  1. Listen actively for what is important to the other person.
  1. Inquire about their reading habits and interests.
  1. Talk books, ebooks, audio books, large print books.
  1. Ask about their favorite book or author; tell about yours.
  1. Talk about your books. Use your 25 word pitch.
  1. Be a volunteer at the event to meet and engage with more people.
  1. Be a matchmaker and introduce those with common interests.
  1. Follow up with an email after the event about something of interest to them.
If you stay comfortably seated at your book display table, head down, reading or eating, with no eye contact, it is like putting out a “DO NOT DISTURB” sign. Passerbys will feel they are an intrusion on your time. They will keep on walking and you will have few, if any, book sales. Think Perpetual Promotion when given a networking opportunity. You must Tell to Sell!
MORE ABOUT OUR GUEST BLOGGER. 

Valerie Allen writes fiction and nonfiction, including: Write, Publish, Sell! Quick, Easy, Inexpensive Ideas for the Marketing Challenged. She is co-founder of AuthorsForAuthors.com, which sponsors two book fairs each year in Melbourne, Florida. On November 22 & 24, 2014 is the Meet the Authors Book Fair.  Vendor space is open to authors to sign and sell their books. For those who cannot attend in person, they also have a option for Display Books Only.  Your book, business cards, and fliers will on display for two days, face out on book easels. Your book and materials will be returned if you enclose a SASE. For more information and the registration form go to:  www.AuthorsForAuthors.com



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SharingwithWriterblogger is Carolyn Howard-Johnson. She is the author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Saturday, September 13, 2014

iFOGO Guru Adds to His Networking Concept for Authors

Amazon List Network is the brainchild of Gene Cartwright. Associated with iFOGO Village it is a free networking service.  

Gene says, "The goal of Amazon List is to break down the wall that exists between the author and their buyers whose identities are closely held by the bookseller. Amazon List Author-Buyer network is a community where buyer and seller directly connect." On the Amazon List Network, the "Welcome Page" is quite detailed. It also has items with bullet points. Here's the link:

Members of iFOGo will not have to transfer any items from iFOGO Village to the Amazon List Network. To subscribe simply go to amazonlist.net/subscribe.  Learn more about it at http://AmazonList.Net/about  . 

I've been associated with iFOGO for a long time and think I'll like Amazon List Network even better. 

Amazon List Author-Buyer Network makes it possible for buyers to directly connect with authors on the Amazon List Network (ALN). ALN is not a part of Amazon.com or the Amazon, Inc. family of companies.

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 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Amazon Announce Preorder Launch Program for E-Books

Most questions I get asked revolve around launching a book appropriately  (and how getting reviews plays into that!). New authors seldom understand the benefits Amazon offers authors for getting exposure and how to utilize them. I often cover topics like these in my SharingwithWriters newsletter--often as brief tips like this one from the August letter:
 
E-Book Publishing Tip: Amazon just announced that they have instituted a pre-order program to help you promote the launch of your e-book on Amazon just as the big publishers do for their hardcovers and their paperbacks. Learn more about the program on Amazon's page and more about setting your launch date ahead in The Frugal Book Promoter. You'll learn how this tactic helps you take advantage of both pre-order time and also allows you to apply for reviews with big review journals like Publishers Weekly that require up to 16 weeks of pre-pub notice for your book to qualify for a review. There is still more on that process at this page in the Writers Resources section of my HowToDoItFrugally Web site: http://howtodoitfrugally.com/reviews_and_review_journals.htm.
 
To subscribe to SharingwithWriters, send an e-mail with SUBSCRIBE in the subject window to HoJoNews@aol.com. Your welcome letter will include a few additional free benefits you can use to promote your book.  
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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Wednesday, September 10, 2014

Southern Utah Book Festival--Here I Come!

When something is free and will help writers, I want my SharingwithWriters visitors to know about it.  Besides, I'll be at this Southern Utah Book Festival in St. George, Utah and be speaking at the one-day writing workshop at Dixie State University associated with it on October 25, 2014. 

Besides The Writer's Journey workshop, there will be a dinner to benefit the St. George Children's Museum, held at the museum. 

I will be signing The Frugal Book Promoter and my poetry chapbooks including the award-winning Celebration Series of chapbooks at 11 am at the author event table, too. Learn more at http://stgeorgebookfestival.org

Authors can rent tables for display at a very reasonable price and there are all kinds of wonderful things to see around St. George including Zion National Park, dinosaur digs, and just a little further, Bryce National Park.


Oct. 20th Authorpalooza at B&N in St. George.

Oct. 24th The Writer's Journey at Dixie State University. I’ll be speaking at 1:15 on clarifying the path to publication. Though the day-long workshop is free, one must RSVP to get a parking pass. We don’t want you to get a ticket: http://www.stgeorgebookfestival.org/dsu-writing-workshop.html.

Oct. 24th Literacy Charity Dinner with Keynote Dean Hughes and Honorary Guest Mayor Jon Pike

Oct. 25th Book Expo at the St. George Children's Museum
Writing Contests and so much MORE

The event is supported by Utah Humanities Council. Virginia S. Grenier is director.

Why not make your plans to see National Park country in the autumn now! There is no part of the US more beautiful! 
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 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Tuesday, August 26, 2014

Author of Purple Pencil Adventures Shares Writing Prompts

Yes, I did it! I conned Debra Eckerling,  the author of the new book of writing prompts and inspiration called Purple Pencil Adventures, to share some brand new writing prompts not seen in her book with my SharingwithWriters blog readers!  You know, a kind of bonus. A little taste of what's to come when you buy her book--for yourself or your own students.  Here it is direct from Debra:
 
Writing Adventures from Debra Eckerling's Purple Pencil

By Debra Eckerling

Purple Pencil Adventures: Writing Prompts for Kids of All Ages is filled with writing exercises, designed to inspire joy, creativity, and a love of the written word. Want to get writing? Here are some bonus prompts to get you started.

New Person Adventure – Since it’s the beginning of the school year, chances are you’ve met someone new recently. What did you think about him or her before you spoke? What did you think after having a conversation? Were you right on target or way off-base? Write about the differences and similarities of your views on this person. It’s amazing how first impressions are usually totally right or wildly wrong.

Food Adventure – What is your favorite food? Why? Do you like sweet treats or meals? Snacks or desserts? All of the above. Pick a food and use all of your senses to describe it: taste, smell, touch. And if it makes noise when you eat it, include that too. Bonus points if, after you describe that food, you can’t resist and have to eat it immediately!

Writing Adventure – Everyone has their own method of how they create. Take a few moments, think about yours, and write about it. What is your favorite way to write? Via computer or with pen and paper? Where’s your favorite place to write? Inside at a desk or on the couch? Or outside at a bench or under a tree? Describe your favorite place and method in a way that those who are reading your story want to try writing that way too!

Purple Pencil Adventures is aimed at kids, but all ages will enjoy it. They’re even more fun when families work on them at the same time and share their stories.

For more writing exercises, check out Purple Pencil Adventures: Writing Prompts for Kids of All Ages. Like Purple Pencil Adventures on Facebook, follow @PurplePencilAdv on Twitter, and explore the website.

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .